Google Tests Pay-Per-Call Ads

You got to love those Google guys. They just never quit innovating. In a PC World article, Google is said to be offering pay-per-call ads, in which a user and an advertiser are connected via a Google telephone service. When a user clicks on a phone icon within an ad, a popup box appears into which the user is instructed to type his or her phone number. Google then connects the user to the advertiser through their phone service.

Similar to pay-per-click ads, the advertiser bids for the best placement of the pay-per-call ads, and just like in the pay-per-click model, the advertiser only pays when Google them with a user.